About Me
With 15 years of tech experience and a passion for psychology, I coach product leaders who want to empower their teams to build kick-ass products.
In my career, I worked in various roles in tech companies worldwide. In these years, I went from design to product, to leadership; from B2C to B2B; from Russia to the Netherlands, to the United States. Most recently, I have been a Director of Product at ServiceNow; in this role, I ran a team of PMs who led the company's Enterprise Agile Planning product from inception to market leadership.
My leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products. Now, I'm a true believer that good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about your personal brand and being comfortable in your skin. That's why personalized coaching works better than any other tool.